Burger Chains Can’t Beat Coffee Shop Success in Unique Branding

Burger Chains Can’t Beat Coffee Shop Success in Unique Branding

Who’s Loving Who?

In my previous two posts[1][2], I looked at the impact of different strategies based on geography and type of marketing in the Quick Serve Restaurant (QSR) space. Three of the largest chains in Canada (Starbucks, McDonalds, and Tim Hortons) were using very different strategies. In those posts, I focused exclusively on their differences in technique.

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McDonald’s Finds a Little Free Coffee Goes a Long Way

McDonald’s Finds a Little Free Coffee Goes a Long Way

Introduction

In my last post[1], I explored the different geographic strategies Tim Hortons, Starbucks and McDonalds use in Canada. These strategies led to clear geographic segmentations. Based on the data, I identified provinces with the potential for preference change in the coming months. It was these provinces that QSR competitors should focus on.

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