Why the First Month of Social Network Usage is Crucial

Why the First Month of Social Network Usage is Crucial

Introduction

Success on social networks like Twitter depends on how many people you interact with. The number of followers is a simple measure of one’s status within the network. Having many followers indicates that your opinion is valued by others. Who you chose to follow (your followings) determines how much value you can achieve from the network. Too few followings, and information is limited to a trickle; too many followings, and you can experience information overload.
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Burger Chains Can’t Beat Coffee Shop Success in Unique Branding

Burger Chains Can’t Beat Coffee Shop Success in Unique Branding

Who’s Loving Who?

In my previous two posts[1][2], I looked at the impact of different strategies based on geography and type of marketing in the Quick Serve Restaurant (QSR) space. Three of the largest chains in Canada (Starbucks, McDonalds, and Tim Hortons) were using very different strategies. In those posts, I focused exclusively on their differences in technique.

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McDonald’s Finds a Little Free Coffee Goes a Long Way

McDonald’s Finds a Little Free Coffee Goes a Long Way

Introduction

In my last post[1], I explored the different geographic strategies Tim Hortons, Starbucks and McDonalds use in Canada. These strategies led to clear geographic segmentations. Based on the data, I identified provinces with the potential for preference change in the coming months. It was these provinces that QSR competitors should focus on.

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