In my previous two posts[1][2], I looked at the impact of different strategies based on geography and type of marketing in the Quick Serve Restaurant (QSR) space. Three of the largest chains in Canada (Starbucks, McDonalds, and Tim Hortons) were using very different strategies. In those posts, I focused exclusively on their differences in technique.
In my last post[1], I explored the different geographic strategies Tim Hortons, Starbucks and McDonalds use in Canada. These strategies led to clear geographic segmentations. Based on the data, I identified provinces with the potential for preference change in the coming months. It was these provinces that QSR competitors should focus on.
The Quick Serve Restaurant (QSR) giants are going toe-to-toe for Canada’s Coffee dollars. McDonalds has joined Tim Hortons and Starbucks competing to provide our morning wake-me-up jolt of caffeine. Whose unique strengths will win in this $13.3-billion dollar global market.
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