Older Crowd Loves Hortons, While Youth Flock to Starbucks and McDonald’s

Older Crowd Loves Hortons, While Youth Flock to Starbucks and McDonald’s

Introduction

In my previous series of posts on Canada’s coffee wars, I looked at how Starbucks, Tim Hortons and McDonald’s were viewed province-by-province[1], analyzed how their distinct marketing strategies were working[2], and studied brand overlap in the marketplace[3]. To complete this study, I will now analyze whether or not they are targeting the same market.

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Burger Chains Can’t Beat Coffee Shop Success in Unique Branding

Burger Chains Can’t Beat Coffee Shop Success in Unique Branding

Who’s Loving Who?

In my previous two posts[1][2], I looked at the impact of different strategies based on geography and type of marketing in the Quick Serve Restaurant (QSR) space. Three of the largest chains in Canada (Starbucks, McDonalds, and Tim Hortons) were using very different strategies. In those posts, I focused exclusively on their differences in technique.

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McDonald’s Finds a Little Free Coffee Goes a Long Way

McDonald’s Finds a Little Free Coffee Goes a Long Way

Introduction

In my last post[1], I explored the different geographic strategies Tim Hortons, Starbucks and McDonalds use in Canada. These strategies led to clear geographic segmentations. Based on the data, I identified provinces with the potential for preference change in the coming months. It was these provinces that QSR competitors should focus on.

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