Twitter Reports User Growth, But are the Numbers Correct?

Twitter Reports User Growth, But are the Numbers Correct?

Introduction

Since Twitter went public in November, 2013, they have reported key performance metrics each quarter. For social media – Twitter, Facebook, and LinkedIn – a key performance metric is monthly active users (MAU). MAU, different from the total user base, is how many unique people have logged in that month. This gives an idea of how many people are actually using the network, instead of how many people have simply registered on the network.
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